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When did michael jordan start playing basketballThe Air Jordan Series
When they first arrived on the shoe scene, Air Jordan shoes were hugely popular. In fact, so many people wanted these shoes that there were often riots and fighting over them. People would actually come to blows about who would get the most popular shoe on the planet.
No doubt, Michael Jordan never anticipated how popular the shoes would become, but each additional version of Jordan’s signature shoe line is as popular as the last.
The Origin
Michael Jordan signed a deal with Nike in 1984 to endorse a particular brand of Nike basketball shoes – the Air Jordan.
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Besides Michael Jordan, other athletes to endorse the brand are Carmelo Anthony and Roy Jones, Jr. You might say Air Jordans were the shoes that built Nike, as they had been struggling prior to Jordan signing the shoe deal. However, if it were not for Jordan’s manager, the deal may have never taken place.
Jordan himself actually preferred the shoes made by Adidas and Converse.